One Kiss Country on-air personality was let go because of the switch. The new station plans to add on-air personalities soon, said Andrea Scott, vice president and marketing manager for Main Line Broadcasting.
The Federal Communications Commission granted Main Line permission to move WKSW’s license to a new community and frequency that could reach the entire Dayton market, Scott said. The station is broadcasting from Main Line’s studios in Kettering.
Click 101.5 has a “Hot AC” format, which features more uptempo, contemporary hit music, with no hard rock or rap, according to Berk Marketing’s radio format guide.
Scott said its target audience is men and women ages 18-49.
The station will feature songs by new artists such as the Black Keys, Mumford & Sons, and Florence and the Machine, as well as established acts such as Dave Matthews Band and Train.
Scott said Click 101.5 was formatted for the Dayton region based on market research. “This was the music people were really wanting,” she said.
Pennsylvania-based Main Line Broadcasting also operates Dayton radio stations WROU-FM (92.1), WGTZ-FM (Fly 92.9), WDHT-FM (Hot 102.9) and WING-AM (ESPN Radio 1410).
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