The funding was led by Myrian Capital, a Dayton venture and capital management firm chaired by Mike Mathile.
Jim Stengel, a former global marketing officer at Procter & Gamble, has joined Ensequence’s board. Stengel also is chief executive of The Jim Stengel Company consulting firm and a member of Myrian Capital’s advisory board.
“This (funding) round will help Ensequence further lead the industry in enabling programmers, advertisers and service providers to transform television into a more engaging consumer viewing experience on all platforms and devices,” said Peter Low, president and chief executive of Ensequence.
Myrian’s commitment will help Ensequence to capitalize on rapid change in the television industry, Low said.
Fast growth in smartphone, tablet and connected TV adoption is creating opportunity for the television industry to enhance viewer engagement on the TV screen and on mobile devices that people are surfing while they watch TV.
“Mobile and connected TV adoption are creating new ways to engage TV audiences everywhere, and we see a significant opportunity for Ensequence to catapult growth by helping its customers transform the way viewers experience television”, said JP Nauseef, a managing director with Myrian.
Founded in 2000, Ensequence has raised about $140 million to date. The company’s software allows TV programmers, operators and advertisers to manage the delivery of commercials and video content that TV viewers can interact with through their remotes.
Ensequence’s customers include programmers such as NBCUniversal, MTV Networks, Showtime Networks, Turner Broadcasting, HBO, and service providers including Comcast, Dish Network, Time Warner and Verizon. Advertisers using Ensequence’s platform to create interactive brand experiences include Ford, Geico, Jeep, Neutrogena, Nike, Toyota and Visa.
Contact this reporter at (937) 225-2419 or dlarsen@DaytonDailyNews.com.
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