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The signature blue color also remains part of Kroger’s logo and branding.
Kroger’s new branding rollout today also features a new tagline: Fresh for Everyone. The tagline is featured in the new logo.
“Fresh and friendly underpin Kroger’s new brand identity because product quality and the total customer experience – across physical and digital – are key to bringing our brand promise to life,” said Mandy Rassi, Kroger’s vice president of marketing.
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