“The Huber Heights complex has been part of the community for over 25 years,” Cinemark’CEO Tim Warner said in the release. “This full remodel will enable us to continue to offer our guests the highest levels of comfort and technology.”
Scott Falkowski, Huber Heights assistant city manager, said the city is pleased that Rave is upgrading the theater — a popular venue in the city, thanks in part to its location just off Interstate 70.
He said the Waynetowne Blvd. corridor is seeing a revival, with the former Old Country Buffet site also being renovated for DaVita, Inc., a kidney-care provider.
“The city is really excited (Cinemark is) upgrading their facility,” Falkowski said. “The fact that they’re putting a lot of their own dollars to update it shows their commitment and also their excitement about where the city is going.”
The addition of adult beverages to cinema concessions is a growing trend in the industry. The Rave Dayton South cinemas off Ohio 741 in West Carrollton was a pilot project for the concept when it added alcohol in 2012.
Industry officials say the addition of adult beverages will boost concession sales and perhaps attract more moviegoers as the industry competes with the steadily improving home-theater experience.
Texas-based Cinemark acquired 32 Rave theaters representing 483 screens in May 2013. The company operates theaters in Beavercreek, Huber Heights, Piqua and West Carrollton.
Overall, Cinemark operates 488 theatres with 5,609 screens in 40 U.S. states and 12 countries in Central America and South America.
About the Author
