» SNEAK PEEK: Target to redesign stores in major ways
New brands coming to the store include:
- Goodfellow & Co.: Menswear line, replacing Mossimo
- A New Day: the new "modern mix-and-match" women's clothing line, replacing Merona
- Project 62: Modern style furniture and houseware
- JoyLab: Fashionable athleisure brand
Credit: DaytonDailyNews
"Our new brands are all about the changing face of our guests—what they need, what they're looking for from Target," said Mark Tritton, Target's executive vice president and chief merchandising officer in a Q&A. "When we took a close look at our existing assortment with this in mind, we saw a disconnect. We knew we'd need to refresh our offerings—and define new ones—so our guests continue to love what they're discovering at Target and want to keep coming back, again and again."
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