Target launches online subscription retail program

Business
By Dave Larsen
Sept 30, 2013
X

Target Corp. has launched an online subscription service that allows shoppers to set up recurring deliveries for baby products, company officials announced.

The Target Subscriptions program is similar to one operated by online retail giant Amazon.com and targets new mothers, according to retail industry analysts. The service is available through the Minneapolis-based retailer’s web site.

Currently, about 150 items can be ordered on a subscription basis, including products from well-known baby care brands such as Huggies, Pampers, Similac and others. Customers can choose to have these items delivered in recurring four- to 12-week installments.

Customers who pay with a Target credit card receive a 5 percent discount off their order, officials said.

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About the Author

Dave Larsen