Patriotic employers
Just before the July 4th holiday, a New York branding research firm identified America’s 25 most patriotic companies and three of them are major employers in the Dayton area.
Brand Keys surveyed 4,500 consumers to determine its 25 most patriotic firms.
“As marketers traditionally operate on the Independence Day theory that a patriotic, flag-waving call-to-emotion will motivate consumers to behave more positively toward their brands, we wanted to see which brands actually led when it came to that particular value,” said Robert Passikoff, president of Brand Keys, in a statement.
The top 25 companies are, in descending order:
•Jeep
•Hershey’s
•Coca-Cola
•Levi Strauss
•Walt Disney
•Colgate
•Zippo
•Wrigley’s
•Ralph Lauren
•Kodak
•Gillette
•New Balance
•Harley-Davidson
•Budweiser
•Marlboro
•Ford
•Louisville Slugger
•Smith & Wesson
•General Electric
•John Deere
•L.L. Bean
•Walmart
•Craftsman Tools
•Wilson Sporting Goods
•Wrangler
Walmart, of course, is the state’s largest employer and thus a major employer here. The other major local employers on the list are Kodak, which has its commercial printing headquarters in Kettering, and General Electric, whose aviation division is based in Evendale and has plants in Beavercreek and Vandalia.
It struck me as odd that General Motors did not make the list, considering all the patriotic pomp its Chevrolet division exudes.
Gold Key Realty Company Becomes Oberer Management Services
Speaking of branding, Oberer Companies, a local residential and commercial real estate firm, announced last week that its Gold Key Realty Co. has become Oberer Management Services.
Oberer Management Services offers management services for conventional apartments, Section 8, low income housing, tax credit and USDA, rural development communities and homeowner associations. Oberer Management Services currently manages more than 40 properties with a market value of $265 million.
Oberer Realty Services will continue to manage commercial properties. It currently manages more than 2 million square feet of medical, retail and office space with a market value exceeding $300 million.
Glimcher appoints new development exec
Glimcher Realty Trust, the owner of the Dayton Mall and the Mall at Fairfield Commons, has appointed a new exec in charge of development.
Glimcher named Victor Pildes as senior vice president, development. Pildes will be responsible for leading project management and design, strategic planning, and overall direction for all new development and redevelopment activities throughout the firm’s properties, the company said.
That means any development plans for the two area malls have to go through Pildes.
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