2 ways to opt out of Verizon's supercookie tracking
1. Visit Vzw.com/myprivacy and log into your account. Then scroll down to "Relevant Mobile Advertising." Click the button below "No, I don't want to participate in Relevant Mobile Advertising" for each line on your account. Be sure you click the red "Save Changes" button below that. Courtesy: USA TODAY
2. You can also supposedly opt out over the phone. Call 866-211-0874 to opt out. Courtesy: DroidForums.net
For you as a consumer, I say go to the other guys and don't deal with Verizon's high prices and intrusive monitoring anymore. T-Mobile will pay your early termination fees, AT&T is cheaper than they were, and Sprint will cut your bill in half.