“Internal signage will gradually change,” Devine said in an e-mail. “We will be pouring Coke products, not Pepsi. We are in the process of introducing new concession combos. Several more digital projectors are on order, as well as 3-D installs. Outside signage will change in June or thereabouts.”
The theaters will be called Rave Motion Pictures-The Greene 14, Rave Motion Pictures-Dayton South 16, and Rave Motion Pictures-Huber Heights 16.
The company took official ownership of the sites in December, and will now operate the theaters, Devine said Monday, April 26.
“It’s been a transitional sort of partnership with National Amusements, the previous owner,” he said.
Devine could not specify how many employees work at the theaters. He said since December there have been “a number” of promotions, transfers and layoffs, but he did not say how many layoffs.
“We staff more tightly,” he acknowledged.
He also said that more employees are eligible for benefits or a greater benefits package while working for Rave.
The three local theaters were part of 35 theaters that National Amusements Inc. sold to Rave last year, Devine said. That purchase doubled Rave’s portfolio.
Rave, founded 10 years ago, is the first chain to move toward 100 percent digital projection, Devine said. The company is replacing 35 mm projection “in a gradual sense,” but has already added some 3-D capability to the Greene’s theater, he said. To run current-generation 3-D technology, digital projection must be in place, he said.
Last year, nationwide, was a record-setter for box office movie ticket sales, with a $10.6 billion domestic gross. Sales are up 8 percent so far this year, nationwide, Devine said.
Rave owns or manages about 1,000 screens in 65 theaters in 20 states.
Contact this reporter at (937) 225-2390 or tgnau@DaytonDailyNews.com.
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