The Nashville-based singer-songwriter's quirky vertical video for the catchy song "Thank You Internet" is quickly closing in on 1.2 million views on Facebook.
The project started off as a joke.
“We didn’t take it serious at all,” Jobe explained.
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Soon though he realized there was something there.
He jettisoned the mention of Kim Kardashian in the original bridge and got down to business.
As the chorus goes:
“Thank you internet for the things that you do
Thank you internet reminding me I'm screwed
Thank you internet here's a big f**k you
Living in a world where we all try to prove
I got a good life
I'm doing just fine”
The 24-year-old said the song expresses how he and others — artists in particular — sometimes feel about social media being so, so much so, so often.
"It could be a little bit distracting and daunting," the Belmont College graduate said about the web.
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The song took about two weeks to write and about a month and half to produce.
It was filmed at 16 locations in 16 hours for a few thousand dollars with a group of extras that included his friend’s grandma.
He connected to her thanks to a post to the Internet.
“She was so comfortable and so cool,” he said.
The music video ironically enough is best viewed on smart phones due to their vertical screens.
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Credit: Source: Chris Jobe
Credit: Source: Chris Jobe
That was by design.
“I wanted it to look like their cell phone is taking over how we are mesmerized by social media,” Jobe said.
Frames look like moving social posts on Facebook, Instagram and Tinder.
There are event floating hearts, wows and thumbs ups during a Facebook-like scene featuring Jobe's 21-year-old sister Kara Jobe, a student at Otterbein University, as a That 70s Show-style stoner.
“We are best friends,” he said of his sister. “She is going to be a star.”
The son of Joe Jobe and Valerie Jobe, Chris Jobe is a former member of Centerville High School's contemporary a cappella group Forte.
Credit: Source: Chris Jobe
Credit: Source: Chris Jobe
He said he loves music and has found a musical home in Nashville despite thinking as a kid in Dayton that New York or LA were the places to be.
The city is not only about country and has a vibrant pop music scene, he said.
“Nashville is getting way more diverse,” Jobe said.
His music has come along way since his days at Belmont where his first band was Chris Jobe and The Easy McGees, a psychedelic art rock group.
The back of their business cards had the words “Thanks for making out with me” because that’s what an intoxicated member of the band (the McGee in the band’s name) once told a girl at a party.
Nowadays his sound is influenced by R&B.
“Thank You Internet” is quirkier than his other work including his newest release called “Love In The Morning.”
More work will be released this summer.
Jobe says the success of “Thank you Internet” is opening doors for him and has helped him pack shows.
He said it hopes that it shows he is serious about his career and knows his brand.
His music can be found on the streaming service Spotify where supporters are asked to save it.
Credit: Source: Chris Jobe
Credit: Source: Chris Jobe
Credit: Source: Chris Jobe
Credit: Source: Chris Jobe
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