Cheerobics is a refreshing change to regular aerobics

Workout DVD comes complete with pompoms.

Editor’s note: Today, we continue our weekly series intended to arm you with the tools and information you need to start on the path toward better health and fitness in 2012. Find special health and fitness coverage every week in Life.

The latest British invasion to take place is in the fitness industry, where “Cheerobics,” a workout based on cheerleading techniques, is taking the U.S. by storm.

Cheerobics recently partnered with Dallas-based Cheerleading Co., a provider of cheerleading apparel and merchandise, to provide the DVD to Americans.

“This is not your regular fitness video,” said Jennifer Cronin, director of marketing for Cheerleading Co. “The poms really spice things up; and it’s awesome to see fitness fused with authentic cheerleading techniques.”

Ann Reynolds, a former NFL cheerleader for the Cincinnati Bengals who now lives in Dayton, was impressed with the concept, adding cheerleading is a lot more work than it appears.

“Cheerleading is a total package workout,” she says, adding the sport offers core, endurance and flexibility training.

“There is nothing that has put me in as great shape as I was when I was cheerleading,” says Reynolds, who is freelance commercial actress and model and works with Fox on-air as a feature host and entertainment expert.

Not surprisingly, Cheerobics combines aerobics and cheerleading techniques and even tosses in a pair of pompoms.

The accolades for the workout routine seem to be pouring in.

Women’s Fitness magazine has called Cheerobics “an exciting, pep-filled workout that makes a refreshing change to a regular aerobics class,” and Weight Watchers magazine has given a two-pompoms up for the exercise program, dubbing it “the cream of the crop.”

The Cheerobics Home Experience retails for $34.99 and features the workout DVD (with how-to tutorials), an extra features DVD and two pompoms.

For more information, log on to www.cheeleading.com or www.cheerobics.net.

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