Bengals’ wins have big impact on fans, area businesses: Here’s how

Central Pastry owner Vera Slamka shows off their orange and black tiger striped doughnuts at their shop Friday, Jan. 28, 2022 on Central Ave. in Middetown. Central Pastry workers have been trying to keep up with the demand for Cincinnati Bengals themed cookies, cupcakes, doughnuts and more. NICK GRAHAM/STAFF

Credit: Nick Graham

Credit: Nick Graham

Central Pastry owner Vera Slamka shows off their orange and black tiger striped doughnuts at their shop Friday, Jan. 28, 2022 on Central Ave. in Middetown. Central Pastry workers have been trying to keep up with the demand for Cincinnati Bengals themed cookies, cupcakes, doughnuts and more. NICK GRAHAM/STAFF

The Bengals face the Kansas City Chiefs at 3 p.m. today in the AFC Championship Game and the winner advances to Super Bowl LVI in two weeks at SoFi Stadium in Inglewood, Calif. The Bengals are 2-0 in AFC Championship Games, but 0-2 in Super Bowls, both losses to the San Francisco 49ers.

Watching the much-anticipated championship game against the Kansas City Chiefs will be Melissa Young, 32, of Piqua. A fan of the team since watching the team with her father and brothers when she was a little girl, Young now enjoys watching games with her husband, Brandon, and their two daughters, Lily, 9, and Ivy, 2.

She said the family’s fervor for the Bengals, which includes texting her brother during the game and talking about it during half time, has turned Ivy into a fellow super fan.

“I put a Bengals shirt on her for the Raiders game and she refuses to take it off,” Young said. “She’ll remove it only to bathe, but the Bengals shirt must go back on.”

Young said she held Ivy’s hand during rookie Evan McPherson’s game-winning field goal kick Jan. 22 “and then melted to the floor.”

The Young family of Piqua: from left, Brandon, Lily, 9; Ivy, 2; and Melissa, are lifelong fans of the Cincinnati Bengals. MARSHALL GORBY/STAFF

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The Bengals success has been good for business.

Before this season, it had been 31 years since the Bengals won a playoff game.

“There was a lot of built up frustration,” said Jason Bruckmann, a sales associate at Koch Sporting Goods in downtown Cincinnati that carries a full line of jerseys. “People are ready to celebrate.”

When asked the most popular Bengals jersey this season, Bruckmann laughed and said: “Whoever is in stock.”

The two most demanded jerseys, quarterback Joe Burrow’s No. 9 and rookie wide receiver La’Marr Chase’s No. 1, are sold out, he said.

When the Bengals upset the No. 1 seed Tennessee Titans in the Divisional round last week, Fricker’s had the second highest grossing day in its history, only behind a March Madness weekend during the NCAA basketball tournament, said Jim Manley, marketing manager.

Sales last weekend were 600% higher than a normal weekend, said Manley, noting there are 24 Fricker’s locations.

“It’s been terrific,” he said of food and beverage sales during Bengals games.

Some of the Fricker’s locations closer to the Cleveland Browns market are packed with Browns Backers, he said. They are there cheering for the Bengals to lose, he said.

“If they want chocolate or vanilla, we don’t care,” he said. “We just like to sell it.”

Nicole Cox, director of marketing and public relations for Roosters, another popular chicken wing restaurant chain, called the Bengals’ long playoff run “a dream come true” and the “highlight of the year,” especially after restaurants were negatively impacted by COVID-19.

The Rev. Ken Winter, a Cedarville resident and pastor of Heritage Fellowship Church in Springfield, started loving the Bengals in 1986 while growing up in the Cincinnati suburb of Wyoming, until they broke his heart in the January 1989 Super Bowl loss to the 49ers.

Winter, 42, said his then-9-year-old self cursed the team that next season and the franchise didn’t win anything for more than three decades other a 1991 playoff game.

He said his family, which had moved to Colorado the same month the Bengals lost to the 49ers, moved back to Ohio in 2007. He started watching the team “a little bit” but couldn’t bring himself to root for them.

That all changed when the team drafted Joe Burrow. Winter started to watch games more often and found himself, especially this season, a devoted fan once again.

“When they won the first playoff game (against the Raiders), I said ‘If they win again, I’m going to wear my Joe Burrow jersey.”

They did win again, besting the Tennessee Titans Jan. 22, and with that Winter said “my 9-year-old self came back to life with tears of memories.”

His belief in the team completely renewed, Winter ascended to the pulpit Jan. 23 garbed in the vestments of the black-and-orange faithful and prophesied not just another Bengals vs. 49ers rematch, but Cincinnati winning the Super Bowl on Feb. 13.

The sermon drew “a lot of hooting and hollering” from congregants.

Heather Boyer, 41, of Beavercreek said her memories of watching the Bengals play stretch back to her childhood of viewing the games with my father, brother and grandfather.

“I’ve followed them through all of the ups and downs over 35 years,” Boyer said. “I even had a Cincinnati Bengals youth jersey/uniform and helmet set that I wore all the time, especially when we played backyard football. I loved it.”

She said a part of her was “in disbelief” when the Bengals beat the Titans simply because Cincinnati was the underdog.

“But a bigger part of me saw the field goals ‘Money Mac’ was kicking and I somehow thought it might come down to his leg at the end,” Boyer said. “I’m happy for the team, coaches and the city of Cincy. They all deserve it.”

She said she’ll be watching the game this Sunday at the house with some friends:

“Unfortunately, I don’t live near my dad and brother anymore, so I can’t watch it with them,” Boyer said. “But we send text messages during the games. It’s been a fun season to watch them play.”

Watching the team win this season has been “an amazing time” for the entire family and that she “definitely kept getting chills” that the team would continue to be throughout the post-season, she said.

“We definitely felt that this was the year that we were going to,” she said. “(Beating) the Titans was just a complete bonus game. We are over the moon just (because) of (the team having) broken the drought.”

The Bengals having a quarterback like Burrow is “everything,” Young said.

“You can just feel it,” she said. “He has his team and the fans. He’s got Louisiana. He’s got Ohio, I mean, he’s getting everyone following and you can tell that he’s ... he’s Joey B. He’s so cool.”

Winter said

even if the Bengals don’t emerge triumphant in February, he’ll remain a fan.

“I’m in,” he said. “It certainly would be sad to see them lose, but I’m confident. I feel like this is a magical season.”

At TCI Sports Fan collectibles, which was founded in West Carrollton in 1988 and moved to Dayton in 1999, sales for Bengals trading cards are “a lot different from other years,” according to owner Terry Carter, 55.

“This is the first time in a long time in a long time where we’ve had people be interested the entire season in Bengal collectibles,” he said. “Usually, by the halfway point of the season, everybody starts dropping off because you can tell it’s not going to be a winning season.”

According to Terry Carter owner of TCI Sports Fan located at 3962 Linden Ave. Cincinnati Bengals quarterback, Joe Burrows rookie cards have doubled in price in the last week. MARSHALL GORBY\STAFF

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The business sold out of Burrow and Ja’Marr Chase cards last week ahead of second playoff game, with the former commanding anywhere from $10 to $250 a card and the latter fetching between $5 and $100 a card.

Other cards doing a brisk business at the shop include those for Tee Higgins, Tyler Boyd and Joe Mixon.

Bengals fans entering the store have been more upbeat this year.

“(They’re saying) ‘we’re actually buying tickets for games at the end of the season and actually getting to buy tickets for a playoff game!’” he said. “It’s been a whole different attitude.”

A long line formed at Ashley’s Pastry Shop in Oakwood Friday afternoon as people purchased Bengals-inspired cookies, cupcakes and cakes.

“It’s been crazy. People love the Bengals and they love the treats we’ve been making,” said Theresa Hammons, owner of Ashley’s Pastry Shop.

Theresa Hammons the owner of Ashley's Pastry Shop located at 21 Park Ave., Oakwood displays all the Bengal treats they have for sale. Football bread, cupcakes, cookies and cake pops.  MARSHALL GORBY\STAFF

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