The two-tiered plan expands on savings already available to customers through Kroger’s longtime free loyalty membership program. It adds money-saving fuel points for members while restoring time previously spent on shopping and grocery pickup, the company said.
Credit: DaytonDailyNews
All members receive 2X fuel points for every dollar spent on groceries and general merchandise and free delivery on orders $35 or more. The $59 per year membership enables delivery within 24 hours and the $99 per year membership will allow customers to receive their fresh grocery delivery in as little as 2 hours.
Kroger Boost is “an accelerant to the Kroger Family of Companies’ rapidly expanding seamless ecosystem,” which includes its new Kroger Delivery fulfillment centers, according to Bill Bennett, Kroger’s vice president and head of e-commerce.
“Through Boost, Kroger remains uniquely positioned to be Fresh for Everyone, making grocery delivery accessible to every customer through the industry’s most affordable free delivery membership,” Bennett said. “Combine this with a 2X multiplier on our industry-leading fuel points program, and we’re confident we’ve built a truly differentiated membership program that our customers will love.”
New members to either membership tier receive a one-time welcome kit worth more than $100, featuring offers from Home Chef, Murray’s Cheese, Vitacost and Our Brands, offsetting the first-year cost of membership.
At launch, Boost will be available to customers in the Atlanta, Cincinnati/Dayton, Central (Indianapolis) and Columbus divisions. Additional regions will follow in 2022 at other Kroger locations.
Eligible customers may enroll in the program at www.kroger.com/boost.
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