Demna, who goes by one name, has been at Kering-owned Balenciaga for a decade. He brings with him the title of artistic director.
“I am truly excited to join the Gucci family,’’ he said in a statement. ‘’It is an honor to contribute to a house that I deeply respect and have long admired.’’
Demna showed his latest and last Balenciaga ready-to-wear collection four days ago in Paris, dialing down the theatrics for a more saleable vision.
The announcement ends speculation about Gucci's creative future after Sabato De Sarno's sudden exit just 2 1/2 weeks before the presentation of the Fall-Winter 2025-26 collection during Milan Fashion Week last month.
De Sarno took over from Alessandro Michele, who revolutionized Gucci with gender-fluid, eclectic and romantic collections that rewrote the brand's codes. De Sarno's more essential collections failed to excite consumers.
Credit: AP
Credit: AP