Documents on the project by the Dutch Lions and Key-Ads Inc. show it will be built on an 8.13-acre site owned by Appvion Inc. about 2,000 feet south of Alex Bell Road.
“I think it’s going to provide a tremendous amount of exposure through not only advertising pieces that are going to be on the billboard, but the billboard itself,” said Tony Cockerham, vice president of operations for the Dutch Lions.
“It’s going to be a nice-looking addition to that area and help modernize the look of the immediate landscape off the highway,” he added. “That’s going to draw attention to the name placards on there.”
The Dutch Dragons and West Carrollton will be permanent fixtures on the structure, which will help promote “tourism that the soccer piece creates for the city” and “help promote tourism and different events that are going on within West Carrollton,” said Nick Keyes Jr., vice president of Key-Ads.
The digital billboard will feature upcoming Dutch Lions’ events as well as others in the city, officials said. Key-Ads will also sell advertising to businesses in the region and feature Amber Alerts whenever they occur, Keyes said.
He declined to reveal the cost of the billboard. But Keyes said his company is funding the entire project which the city approved a sign permit application for last week.
The company has built similar billboards in Beavercreek and Huber Heights. The 65-foot Huber Heights project was estimated to cost $700,000.
The billboard will be constructed largely of stone with a similar design – albeit on a larger scale – as the city’s welcome signs near its jurisdictional borders off Exit. 47, Keyes said.
It will include two back-to-back 14 feet high by 48 feet wide display panels, documents show. They will be the largest permitted under the Federal Highway Beautification Act, said West Carrollton Planning Director Greg Gaines.
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