Kroger selling products outside U.S. for first time

Staff photo

Staff photo

Kroger is teaming up with Amazon’s biggest competition in China to sell products outside the United States for the first time.

The company announcde it is entering a pilot phase with Alibaba Group’s Tmall Global platform, which will create an online Kroger store for international customers. The test will start with the popular Simple Truth products, servicing more than half a billion Chinese consumers.

»RELATED: Popular apparel store at The Greene getting a makeover

“E-commerce enables Kroger to quickly scale to reach new customers and markets where we don’t operate physical stores, starting with China,” said Yael Cosset, Kroger’s chief digital officer.

Alibaba’s Tmall Global platform is China’s largest business-to-consumer marketplace, allowing brands and retailers without operations in China to build virtual storefronts and ship products into China.

»RELATED: New giant arts and craft store to open in Dayton area

“Kroger is the world’s third largest retailer by revenue — $122.7 billion in sales in 2017. We are creating the grocery retail model of the future by focusing on digital and technology,” Cosset said.

Kroger has 44 supermarkets, 12 locations with ClickList services and another 10 locations with Starbucks services. The popular grocer employs more than 8,100 associates in the Dayton region.

FIVE FAST READS

Plan to see new products at local ALDI stores: Here’s what we know

Looking for new office space? New downtown Dayton program to help first-timers

Kroger to remodel area store’s deli, bakery

Wrangler, Lee owner plans to spin off jeans brands

This massive new greenhouse is harvesting its first organic crops, and you could see them in your store soon

About the Author