Runners were handed water in pouches called Ooho!, environmentally friendly pods made from seaweed extracts, in an effort to reduce single-use plastic waste, The Independent reported.
♻️ A unique closed loop recycling project
— Virgin Money London Marathon (@LondonMarathon) April 4, 2019
💧A reduction of over 215,000 plastic bottles
🙌 The largest ever trial of @OohoWater capsules
London Marathon Events today committed to becoming a world leader in sustainable mass participation events.#LondonMarathon♻️ pic.twitter.com/qEvko1ilWI
Runners could either eat or discard the casings, which are designed to biodegrade within 45 days. They were invented by London startup Skipping Rocks Lab.
"The marathon is a milestone," Rodrigo Garcia Gonzalez, one of the company's founders told CNN. "We are hoping we will demonstrate that it can be used at scale in the future."
We are at mile 23 Of London Marathon handing out Lucozade Sport orange in Oohos! GOOD LUCK to all runners! We can’t wait to cheer you all on!! Any of our followers who are running? #londonmarathon #VMLM #madetomove pic.twitter.com/sFdTTWRjIj
— Ooho! (@OohoWater) April 28, 2019
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