According to the company, Steven Reinhold, who is an ambassador for UFO, developed the idea and worked to spread it with UCO. To take part in the challenge, people pick up litter in their area and take selfies in the process.
Years later, it looks like #trashtag has caught on and is getting praise online. Over 35,000 posts on Instagram contain the tag alone.
Usually I’m against doing good deeds just to post it online but in the case of #trashtag i am 100% for it, if that’s what it takes.
— Megan (@bacon_N_megs) March 10, 2019
Good people are good. pic.twitter.com/VGqkDEhFuE
#trashTag #TrashtagChallenge lazy Saturday 💪 pic.twitter.com/LqDxLC0cGS
— Jana Jansen (@JJ_keepflying) March 16, 2019
I like this #trashtag challenge a lot more than kids choking on cinnamon or eating TidePods.
— Justin Wadsworth (@readysetradio) March 10, 2019
Way to go, humanity.
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