'Your life matters': Wisconsin farm's corn maze highlights suicide awareness

This year, Govin's Meats and Berries farm in Menomonie etched the phrase "Your Life Matters" and the national suicide number into its cornfield, WMTV reported.

The theme is a personal one for the farm's owners, John and Julie Govin, who lost a family member to suicide six months ago, WQOW reported. They decided to dedicate this year's theme to suicide prevention.

"Fall is a fun time,” Govin told the television station. “You’re really celebrating a harvest, you’re celebrating everything that was good all summer long. And then to choose to do something like this … is it gonna drive people to your farm, or is it gonna drive them away?

“On the way to the family funeral, we both realized that this is just so much more than just trying to drive people to our farm.”

In a Facebook post, the Govins family said, "We have always picked a theme that has meaning to our family and this year suicide was something we unfortunately had to face and learn about. We hope to make a difference in someone's life and help them understand that they matter!"

The maze will open Sept. 21, WMTV reported.

Previous themes for the maze have included the Green Bay Packers logo and Garth Brooks, WQOW reported.

The telephone number for the National Suicide Prevention Lifeline is available toll free and 24 hours at 800-273-8255, WISN reported.