Get to know the common core marketing overlords

They’re everywhere. Turn on Fox News, local news, Animal Planet, HGTV, The Family Channel or talk radio. Pro-Common Core commercials have been airing ad nauseam in a desperate attempt to persuade American families to support the beleaguered federal education standards/testing/technology racket. Who’s funding these public relations pushes? D.C. lobbyists, entrenched politicians and Big Business interests.

The foundational myth of Common Core is that it’s a “state-led” initiative with grassroots support that was crafted by local educators for the good of all of our children. But the cash and power behind the new ad campaign tell you all you need to know.

The Bipartisan Policy Center is one of the leading Common Core ad sponsors. It’s a self-described nonprofit “think tank” founded by former Senate Majority Leaders Howard Baker, Tom Daschle, Bob Dole and George Mitchell.

The BPC’s “senior fellows” include K Street influence peddlers such as liberal Republican Robert Bennett, the big-spending Utah senator-turned-lobbyist booted from office by tea party conservatives; former Democratic Agriculture Secretary and House member-turned-lobbyist Dan Glickman; and liberal Democrat Byron Dorgan, the former North Dakota senator who crusaded as an anti-D.C. lobbying populist before retiring from office to work as, you guessed it, a D.C. lobbyist.

Jeb Bush’s “Foundation for Excellence in Education” is also saturating the airwaves with ads trying to salvage Common Core in the face of truly bipartisan, truly grassroots opposition in his own home state of Florida. As I’ve reported previously, the former GOP governor’s foundation is tied at the hip to the federally funded testing consortium called PARCC (Partnership for Assessment of Readiness for College and Careers), which pulled in $186 million through the Obama administration’s Race to the Top program to develop Common Core tests.

Then there’s the U.S. Chamber of Commerce, which has joined the Clintonite-stocked Center for American Progress to promote Common Core and has earmarked more than $52 million on D.C. lobbying efforts.

Two D.C. trade associations, the National Governors Association and the Council of Chief State School Officers, continue to rubber-stamp Common Core propaganda. They are both recipients of tens of millions of dollars in Gates Foundation money.

NGA’s Common Core standards writing meetings were convened in secret and are protected by confidentiality agreements.

Direct public input was nil. Of the 25 people in the NGA and CCSSO’s two Common Core standards-writing “working groups,” EdWeek blogger Anthony Cody reported in 2009, six were associated with the test-makers from the College Board, five were with fellow test-publishers ACT, and four were with Achieve Inc. Several had zero experience in standards writing.

As they prop up astroturfed front groups and agitprop, D.C.’s Common Core p.r. blitzers scoff at their critics as “black helicopter” theorists. Don’t read their lips. Just follow the money. This bipartisan power grab is Washington-led and Washington-fed. It’s not a conspiracy. It’s elementary: All Common Core roads lead to K Street.

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