Troy is asking residents to think of the city in a new way: ‘Make it yours’

The focus of the effort was how the city could “position itself for the future and how to tell our story better,” said Jay Becker of BLDG of Covington, Ky., the company hired to work on the project.

The results, he said, “reflect the friendly, professional and inviting qualities that radiate from the city.”

The tag line is intended as an invitation for locals and visitors to take part in what the city has to offer from recreation to employment and a quality environment in which to raise a family.

“This is a city that has almost everything going right for it,” Becker said.

Council members offered no comments following a nearly 20-minute presentation by Kathi Roetter of the Troy Chamber of Commerce and the Activate Troy Partnership. The media presentation was done by BLDG consultants’ Becker and Carly Strohmaier.

Roetter told council more than 400 people provided input during the research for the project.

The new logo had been popping up around town in recent weeks on some signs, lapel pins handed out by the mayor and documents such as the city water bills in what was described as a soft roll-out before the official unveiling Monday of the logo along with the tag line.

A roll-out will continue with wayfinding signs and other uses.

The simple logo design features as its central graphic element the “O” in Troy. “The ‘O’ or circles throughout the entire brand represents the centralized strength of the city,” according to a written logo description.

The colors are navy blue and a warm orange taken from the blue in the state of Ohio flag and an orange, described as a heritage color from the Troy Hobart Brothers image and banners used during the Gentleman of the Road Troy stopover tour a few years ago. The logo replaces the red, white and blue-based Troy, Ohio, USA, logo that Roetter said actually belonged to the chamber of commerce.

The project cost $63,000 with the city contributing $12,500. Other partners were Troy Main Street, the Chamber of Commerce, Troy Development Council, The Troy Foundation, The Duke Foundation and in-kind support from Troy Community Works.