Wrangler, Lee owner plans to spin off jeans brands

Over the last several year, VF has put an emphasis on its activity-based outdoor, active and work apparel and footwear brands, according to the release. Meanwhile sales of Wrangler and Lee jeans have slowed as consumer preferences change to premium brands or jean alternatives altogether, according to the Wall Street Journal.

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“In alignment with our strategic plan, the decision to separate these businesses will allow VF to sharpen its focus as a consumer-centric and retail-minded organization anchored in activity-based lifestyle brands. Our Jeans platform is a successful, sustainable business with iconic global brands and a clear path to value creation as a standalone entity,” said Steve Rendle, chairman, president and CEO of VF.

VF will move its global headquarters to Denver from Greensboro, North Carolina, and the new company that is yet to be named will be headquartered in Greensboro.

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