Chipotle offers special promotion for National Burrito Day

More than 3,000 Chipotle stores across the country are launching a promotion that is looking to garner some serious attention for their fast-casual concept today, National Burrito Day.

The “Chipotle Burrito Builder” virtual promo that launches in conjunction with National Burrito Day on April 7 promises free burritos to more than 100,000 players. Roll a virtual burrito on Roblox to get a real one in real life. The first 100,000 Roblox players to make it happen will earn enough Burrito Bucks to exchange for an entrée code. The burrito – which Chipotle said “will be the first real-world menu item created by the metaverse community for a national restaurant brand” – features white rice, black beans, chicken, salsa, tomatillo red-chili salsa, sour cream, cheese, lettuce and guacamole.